Gerber chooses new spokesbaby
18th May 2020 · 0 Comments
Magnolia Earl, who recently celebrated her first birthday, received a present for the ages, when she was chosen the winner of Gerber’s 2020 Photo Search contest.
According to Gerber’s press release, it was her face, one of 327,000 entrants, that “captured the hearts of the judging panel with her joyful expression, playful smile and warm, engaging gaze.”
She is the first adopted baby to win the photo contest, which is in its tenth year and was inspired by the company’s iconic logo.
“At a time when we are yearning for connection and unity, Magnolia and her family remind us of the many things that bring us together: our desire to love and be loved, our need to find belonging, and our recognition that family goes way beyond biology,” said Gerber.
You can expect to see Magnolia featured on Gerber’s social media channels and marketing campaigns over the next year.
Magnolia’s family was also awarded $25,000 cash and other prizes for her winning picture.
This article originally published in the May 18, 2020 print edition of The Louisiana Weekly newspaper.